DLT is commercially LIVE from 19th November 2020
SMS rates have increased by 2.5 paisa plus tax
Category | Pre DLT | Post DLT | Remarks |
---|---|---|---|
Customer Consent | No | Yes | Verifiable digital records of all customer opt-ins are made available on the platform.Customers can also see all their consents on a single dashboard |
Customer Preferences | Yes | Yes | Consumers can also select specific day(s) and time band to block (or) receive.commercial communication in addition to type of category; viz only DND |
Entity/Enterprise Registration | No | Yes | Entity need to register with originating access provider (OAP) on the platform |
Telemarketer Registration | Yes | Yes | Telemarketer should now register with originating access provider (OAP) and no longer with TRAI |
Header Registration | No | Yes | Entity should register all its SMS Headers and Voice CLIs on the platform |
DLT Scrubbing | Yes (only DND Check for Promotional SMS) | Yes (Promotional & Service Explicit) | Messages will be scrubbed against multiple parameters like Consent, Preference, Header, Template; and not just DND list |
Complaint Management | Yes | Yes | Telecom operators will now be responsible for complaint resolution |
Interoperability between telecom Service Providers | No | Yes | Registration details of Entity, Telemarketer, Header, Template will be shared across the network to ensure seamless view |
100% Traceability | No | Yes | Everything is recorded and shared on the network using Blockchain technology. |
Delivery Report Promotional Traffic | Yes | No | Delivery status for promotional messages will not be available post DLT. |
Delivery Report Transactional Traffic | Yes | Yes | Delivery status for transactional messages will continue to be available post DLT. |