We may collect your personal data including your email id, demographic information including country, postcode, first name/last name, job title, mobile number, social media profile, preferences and interests. We may also capture additional Personal data in the form of various usage and user metrics when you use on our website including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behaviour and usage information, feature use metrics and statistics, usage history, MAC Address, mobile unique device ID and other similar information. While some of this data is captured directly from you, for example, by way of web forms and web log servers, others can be captured indirectly from third parties, for example, tracing organisation details, preferences and interests on the basis of IP address and browsing history respectively.